I love beautiful ribbon and packages. I deplore waste and excess packing materials. With those boundaries in mind, our packaging is designed for safe shipping, a simple but pretty statement of our brand, and a little flair. I think this fine grosgrain ribbon is particularly lovely. If the packaging from Pretty Mitten Designs says to you: "This is something special and you're something special too," with simplicity and a bit of elegance, then it's doing it's job.